In the modern world, a company's reputation can be compared with a "golden reserve". It helps raise sales conversion, increase the loyalty of the target audience, and make the brand stand out among competitors. In the times of crises and instability, a positive reputation allows it to stay afloat, attracting profitable deals, and customers' attention.
What do the statistics say?
Experience of Reputation House agency and official statistics only confirm these trends. For 85% of customers, online reviews are as important as personal recommendations from friends. Moreover, 60% of consumers say that negativity on the internet caused them to not use a company's services. Over 81% of customers look up reviews about a brand's reputation and its products. But what will happen if they encounter a negative opinion? Statistics show that 94% of clients refuse to work with a company if they encounter negative reviews about its reputation.
The natural consequences are decline in sales and the loss of potential partners, which will negatively affect your business. Reputation House agency draws your attention to the fact that the absence of any reviews doesn't mean anything good for the company either. If a potential audience can't find information about your brand online, it doesn't have trust in the company or the desire to make a purchase or order a service.
And so 1 or 2 negative articles or a couple of negative reviews worsen the reputation, depriving brands of their competitive advantages. And the opposite: if mentions of a company on the internet have a positive connotation, this allows for building long-term relationships with suppliers, customers, and partners.
How will the Reputation House agency help?
Our company has been in business since 2010, having completed more than 1,000 successful projects. In the modern world, reputation is formed in the online space. Customers express their opinions, make video reviews, talk about their impressions of working with the company. This is the way a large amount of data that affects reputation is generated: reviews on review websites, articles in mass media, discussions on forums, and mentions in blogs.
The Reputation House agency works with all kinds of information about a brand, or public figure, present on the internet. We have all the capabilities to correctly identify your problems and eliminate them, we don't just gather data about your company. Our team promptly deflects informational attacks, increases the number of positive content on topical websites, and builds an optimal system for responding to mentions of you. This is what QRM is: a marketing tool for managing reputation online.
The work of Reputation House in ORM is based on this algorithm:
- Monitoring, analysis, and processing of mentions;
- Crowd marketing. Reacting to mentions and reviews, and it is worth noting that Reputation House works with both positive and negative comments. If the brand has just entered the market, we spread the word about it and its products and publish recommendations and comments. We communicate with the target audience, forming a positive perception of the company and building its reputation;
- The work of Reputation House with reviews. It consists of review analysis and posting new neutral and positive comments;
- SERM is a system for working with search results. As a part of SERM, Reputation House conducts a search results audit for various resources (search engines, YouTube, etc.), gathers semantics, creates and promotes new content as well as already existing articles and mentions, and we promote and push the resources with positive information to the top.
New Reputation House Tools in ORM
Working in SERM is only part of the job at Reputation House. The agency performs more global tasks, forming the most effective strategy for improving the reputation of a brand or person. We use the newest tools for improving the image, increasing sales and the company's recognition.
Our team also develops our own tools that allow us to monitor reputation in real time, learn about its rating on the web, and increase it, attracting a larger number of customers. We developed My Reputation app, oriented toward individuals and small businesses, as well as Reputation House for major companies. The set of available functions depends on the chosen version: basic or expanded package. As a part of working with apps, Reputation House plans to connect neural networks for identifying voice tracks in YouTube videos.
And the agency doesn't plan to stop here. Although it has already developed its own monitoring system and secured software, Reputation House has many plans going forward. After all, the company will continue to offer its customers new effective online reputation management strategies as well as continue to perform its most important mission: protect and improve your reputation.Click here for further information